What is ReWired Fest?
The ReWired Festival is an immersive Esports, gaming and tech experience designed to inspire and encourage young minds from diverse backgrounds to pursue passions in STEAM: science, technology, engineering, arts and math.
ReWired’s online Esports qualifier tournament kicks off with unbeatable prizes and leads up to our in-person championship finale and two-day festival celebration in Northwest Arkansas, featuring retro gameplay, music and action sports.
Amplifying national marketing campaigns targeting the esports, gaming and tech audience leveraging in-store merchandise opportunities, gamer-themed events to drive omnichannel sales.
ReWired will host online qualifying tournaments with Rocket League and APEX Legends from August 2022 for a chance to compete for a prize pool of 50k and a chance to attend ReWired Fest 2022 and compete live.
ReWired Fest will feature an expo of what’s now, new and next in tech, esports and food. Panels, gaming, tech activations, demos, and a free concert will make ReWired an unforgettable experience for everyone, October 21-22, 2022!
ReWired exists to connect with Gen Z, Millennials, gamers and Esports fans through the amplification of Walmart supplier national marketing campaigns, and drive traffic, engagement and omni channel sales.
ReWired is a national program and merchant driven initiative, supported by Walmart leadership and Walmart Marketing. At ReWired Fest, Walmart merchants and leadership will attend private events, introduce panels and participate in ReWired Programming.
Samples Per Sponsor
Create the definitive gaming and Esports marketing platform to: connect with gamers and Esports fans through the amplification of Walmart supplier national marketing campaigns, and drive traffic, engagement and omni channel sales.
Leverage passion for gaming and tech to inspire the next generation of diverse leaders to purse careers in STEAM. Create equitable access to digital infrastructure, education, STEAM career opportunities, and esports tournaments for BIPOC communities, women and people with different abilities.
Road To ReWired
ReWired will host online qualifying tournaments with Rocket League and APEX Legends from Summer 2022 for a chance to compete for a prize pool of 50k and a chance to attend ReWired Fest 2022 and compete live
Private Movie Screening: October 19, 2022
Networking Events: October 20, 2022
Festival Event: October 21 – 22, 2022
Friday – Saturday: 12:00 PM – 8:00 PM
Saturday Concert: 8:00 PM
Why the University of Arkansas?
Gamer Audience, Scalability, Location
- Internship Program
- Student Moderators
- Media Capture / Content Creation
- Student Esports Club
- Volunteer Opportunities
- Recruitment Opportunities
- Alumni Comms
- Student Marketing
- Community Marketing
- Student Clubs
- Facility Rental
- Sustainability Programs
- ReWired Fest Champion
- Department Engagement
- Broadcast Journalism
- Fine Arts
- Student moderators for panels
- University experts for panel introductions
Unique opportunity in a hard-to-reach demo
Global gaming revenue was 175.8B in 2021 and is forecasted to exceed 200B by 2023! A 2019 study found that two-thirds of Gen Z men say gaming is a “core component” of who they are.
Gen Z has emerged as a snack-focused generation, opting for multiple eating experiences throughout the day instead of larger, sit-down meals. They also prefer healthy eating, including more organic and natural foods that are free of additives. Health and wellness is the second-highest category Gen Z spends on.
Gen Z, Millennials and Gamers Esports
- 77% of Millennials and 80% of Gen Z play video games
- 71% of Gen Z gamers both play and watch content about gaming
- 70% of gaming Millennials spent money on games on any platform in the last 6 months
- Global gaming revenue: 175.8B in 2021 and is forecasted to exceed 200B by 2023!
- North America gaming revenue (2020): 56.9B
Esports is Growing, Overtaking, Traditional Sports
- Global Esports revenues hit 1.1B in 2020, a 15.7% YOY increase
- Global viewers of Esports events hit 495M
- In the United States, Esports fandom is behind only the NFL with 84M fans*
Interested In Becoming A Sponsor?
Take control of a great opportunity to get in front this unique audience of gamers and festival attendees. Our sponsors have the opportunity to reach thousands of tournament players and over 30,000 attendees throughout the festival weekend. ReWired’s diverse audience of gamers and tech enthusiasts will be able to engage directly and authentically with your content. For exclusive brand placement and opportunities fill out the sponsorship interest form.