Sponsorship
Celebrate. Compete. Connect.
What is ReWired Fest?
ReWired is a national program and merchant-driven initiative to connect with Gen Z, Millennials, creators, gamers, and esports fans through the amplification of Walmart supplier national marketing campaigns, and drive traffic, engagement, and omnichannel sales.
ReWired Fest Target Demographics: 12-30, Gen Z, Millennials, Aspiring content creators, gamers, tech-focused
ReWired Fest Target Categories: Tech, Electronics, Gaming, Toys, Snacking, Frozen, Apparel, Beverage, Wellness, HBC, and more!
Retailtainment Experiences
May-September, 2023
Where: 240+ Walmart Stores Nationwide
Estimated Reach: 3M+
Amplifying national marketing campaigns and targeting the Esports, gaming, and tech audience by leveraging in-store merchandising opportunities, qualifier tournaments at Esports Arena locations inside Walmart stores, and gamer-themed parking lot events to drive Omnichannel sales.
Digital Tournament
August 2023
Where: Various Online Streaming Platforms
Estimated Reach: 3M+
Digital qualifying tournaments throughout the month of August will be held for a chance to earn a trip to ReWired Fest 2023 and compete live for a cash prize pool.
ReWired
Festival
October 2023
Where: Bud Walton Arena Fayetteville, AR
Estimated Reach: 9M+
ReWired Fest will feature an expo of what’s now, new and next in tech, esports and food. Including: Esports tournaments, educational panels, celebrity meet & greets, and networking opportunities.
unique opportunity in a hard-to-reach demo
Esports is growing, overtaking traditional sports
- 95% of Millenials and Gen Z play video games
- 71% of Gen Z gamers both play and watch content about gaming
- Global gaming revenue: 184.4B in 2022 and is forecasted to exceed 224B by 2023!
- North America gaming revenue (2022): 54.9B
- Global Esports revenues hit 1.44B as of 2023
- Global viewers of Esports events hit 532M
- In the United States, Esports fandom is behind only the NFL with 84M fans
Because of this hard-to-reach demographic, ReWired was built as a national program from a merchant driven initiative that is supported by Walmart Leadership and Walmart Marketing. At ReWired Fest, Walmart merchants and leadership will attend private events, introduce panels and participate in ReWired Programming.
The ReWired Festival Experience
Celebrate. Compete. Connect.
ESPORTS TOURNAMENTS
The gaming experience begins online. We’ll have multiple tournament opportunities to compete for cash prizes and giveaways. We host gamer interaction in a safe and inclusive environment.
Register NowEXPO
Consumer-facing expo to feature what's now, new and next in tech, Esports, and food. Modeled after South By Southwest, CES, E3, and ComplexCon, Rewired Fest will feature the latest and greatest innovations in gaming and tech.
Register NowPROGRAMMING
Celebrity led panels, private networking events with Walmart and industry executives, tech and STEAM activations, product demos, meet & greets, and much more!
Register NowRETAIL & MERCHANDISE
Amplifying national marketing around Esports with branded in-store merchandise opportunities, gamer-themed retail events that extend the ReWired experience to Walmart stores.
Register NowWhy the University of Arkansas?
Location
The University of Arkansas is 30 within 30 miles of Walmart’s Home Office
“Built-in” gamer audience
Scalability
Marketing
Alumni Comms
Student Marketing
Community Marketing
Student Clubs
Media Capture/Content Creation
University Support
Facility Rental
Sustainability Programs
Volunteer Opportunities
Recruitment Opportunities
Internship Program
Student Esports Club
Student Moderators for panels
University Experts for panel introductions
Department Engagement
Interested In Becoming A Sponsor?
Take control of a great opportunity to get in front this unique audience of gamers and festival attendees. Our sponsors have the opportunity to reach thousands of tournament players and over 20,000 attendees throughout the festival weekend. ReWired’s diverse audience of gamers, tech enthusiasts, familes, high school and university students will be able to engage directly and authentically with your content. For exclusive brand placement and opportunities, please fill out the sponsorship interest form.
