Celebrate. Compete. Connect.

What is ReWired Fest?

ReWired is a national program and merchant-driven initiative to connect with Gen Z, Millennials, creators, gamers, and esports fans through the amplification of Walmart supplier national marketing campaigns, and drive traffic, engagement, and omnichannel sales.

ReWired Fest Target Demographics: 12-30, Gen Z, Millennials, Aspiring content creators, gamers, tech-focused

ReWired Fest Target Categories: Tech, Electronics, Gaming, Toys, Snacking, Frozen, Apparel, Beverage, Wellness, HBC, and more!

Retailtainment Experiences

May-September, 2023

Where: 240+ Walmart Stores Nationwide 
Estimated Reach: 3M+ 

Amplifying national marketing campaigns and targeting the Esports, gaming, and tech audience by leveraging in-store merchandising opportunities, qualifier tournaments at Esports Arena locations inside Walmart stores, and gamer-themed parking lot events to drive Omnichannel sales.

Digital Tournament

August 2023

Where: Various Online Streaming Platforms
Estimated Reach: 3M+ 

Digital qualifying tournaments throughout the month of August will be held for a chance to earn a trip to ReWired Fest 2023 and compete live for a cash prize pool.


October 2023

Where: Bud Walton Arena Fayetteville, AR
Estimated Reach: 9M+  

ReWired Fest will feature an expo of what’s now, new and next in tech, esports and food. Including: Esports tournaments, educational panels, celebrity meet & greets, and networking opportunities.





unique opportunity in a hard-to-reach demo

Esports is growing, overtaking traditional sports

  • 95% of Millenials and Gen Z play video games
  • 71% of Gen Z gamers both play and watch content about gaming
  • Global gaming revenue: 184.4B in 2022 and is forecasted to exceed 224B by 2023!
  • North America gaming revenue (2022): 54.9B
  • Global Esports revenues hit 1.44B as of 2023
  • Global viewers of Esports events hit 532M
  • In the United States, Esports fandom is behind only the NFL with 84M fans

Because of this hard-to-reach demographic, ReWired was built as a national program from a merchant driven initiative that is supported by Walmart Leadership and Walmart Marketing. At ReWired Fest, Walmart merchants and leadership will attend private events, introduce panels and participate in ReWired Programming.

The ReWired Festival Experience

Celebrate. Compete. Connect.


The gaming experience begins online. We’ll have multiple tournament opportunities to compete for cash prizes and giveaways. We host gamer interaction in a safe and inclusive environment.

Register Now


Consumer-facing expo to feature what's now, new and next in tech, Esports, and food. Modeled after South By Southwest, CES, E3, and ComplexCon, Rewired Fest will feature the latest and greatest innovations in gaming and tech.

Register Now


Celebrity led panels, private networking events with Walmart and industry executives, tech and STEAM activations, product demos, meet & greets, and much more!

Register Now


Amplifying national marketing around Esports with branded in-store merchandise opportunities, gamer-themed retail events that extend the ReWired experience to Walmart stores.

Register Now

Why the University of Arkansas?


The University of Arkansas is 30 within 30 miles of Walmart’s Home Office

“Built-in” gamer audience



Alumni Comms

Student Marketing

Community Marketing

Student Clubs

Media Capture/Content Creation

University Support

Facility Rental

Sustainability Programs

Volunteer Opportunities

Recruitment Opportunities

Internship Program

Student Esports Club

Student Moderators for panels

University Experts for panel introductions

Department Engagement

Interested In Becoming A Sponsor?

Take control of a great opportunity to get in front this unique audience of gamers and festival attendees. Our sponsors have the opportunity to reach thousands of tournament players and over 20,000 attendees throughout the festival weekend. ReWired’s diverse audience of gamers, tech enthusiasts, familes, high school and university students will be able to engage directly and authentically with your content. For exclusive brand placement and opportunities, please fill out the sponsorship interest form.


Interested in volunteering at the ReWired Fest this fall? Do you live in the Fayetteville area? We’d love for you to be a part of our Volunteer Team this October! Please complete the form and we will be in touch with next steps.

This field is for validation purposes and should be left unchanged.

Stayed Updated

Get notified about tournament updates, the festival, and more.

What are you interested in?
This field is for validation purposes and should be left unchanged.


Tournament players